Created on 16/06/20

Sweet F’Eat Trail

Sweat F’Eat was a one-day promotional trail in Fitzrovia on the 11th April, showcasing the best places to eat and drink around the area. The promotion was split into three different trails hosted on the LoyalFree app; breakfast, lunch and happy hour.

App users were encouraged to eat and drink their way around Fitzrovia, enjoying freebies and in venue discounts when scanning QR codes displayed in store using the LoyalFree app. This trail brought hundreds of users in to over 25 participating businesses across the area in just one day. 

Already used by over 3,000 people in London, the LoyalFree app has been funded by Enjoy Fitzrovia as their place app to promote business offers, competitions, tourism information and digital trails. The app now looks to help people experience places in new interactive ways.

The results: 

2,339 people saw the Sweet F’Eat trails on the LoyalFree app

1,653 people started one of the three Sweet F’eat trail 

This led to an incredible 1,388 scans on the day! 

The trail successfully encouraged the public to discover more of the cafes and restaurants in the area and encouraged hundreds of new app downloads in just one day. 

Why was this so successful?

App users were rewarded with freebies in each venue where they scanned via the LoyalFree app, incentivising downloading the LoyalFree app and visiting stores that day. 

The Fitzrovia Partnership ensured everyone knew about the trail through some brilliant marketing across the area including through engaging Social Media promotion and printed promotional materials. Plus, the QR code was made visible at all the businesses making it easy for customers to understand what Sweet F’eat was and how they could get involved. 

A great success, the trail was the first of many interactive trails run by EnjoyFitzrovia. Currently, users can also enjoy a variety of other local trails on the app including ‘After work drinks in Fitzrovia’ and ‘Health, Beauty and Wellbeing in Fitzrovia’. 

If you’re interested in using the app in London then download the app here: or by searching for ‘LoyalFree’ on the iOS and Android app stores. 

If you’d like to know more about how an app could support your area then please email [email protected] to request more information.  

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