Privacy PolicyInformation We CollectIP AddressesUse of CookiesStoring Your Personal DataMaking Use of InformationDisclosure of Your InformationYour RightsChanges to Our Privacy PolicyContact

Privacy Policy

Our Privacy Policy was last updated on 09 December 2020 in line with GDPR. It governs the privacy terms of our Website, located at and the use of our associated mobile application.

LoyalFree is registered with the ICO (

LoyalFree follows all legal requirements to protect your privacy. Our Privacy Policy (together with our terms of use) explain how we may collect and share information. Please read the following carefully.

Information We Collect

‘Information’ refers to that which you provide through our site or through any application (including mobile apps) we operate. This includes information provided at the time of registering, subscribing, posting material or requesting further services. We may also ask you for information when you enter a specific promotion sponsored by LoyalFree and when you report issues with our technology or associated services.

If you contact us, we may keep a record of that correspondence.

We may collect details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise.Generally, you control the amount and type of information you provide to us when using our Website.

As a visitor, you can browse our website to find out more about our offering. As a user of our mobile applications you are required to provide us with some personal information such as name. Additional information may be required if signing up to the service via Facebook.

IP Addresses

Sometimes we may automatically receive information from your web browser or mobile device. This information includes the name of the website from which you entered our Website, if applicable. This information also includes the IP address of your computer/proxy server that you use to access the Internet, your Internet Website provider name, web browser type, type of mobile device, and computer operating system. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. We use all of this information to analyse trends among our Users to help improve our website.

Use of Cookies

Our Website uses Cookies to identify the areas which have been visited. A Cookie is a piece of data stored on your computer or mobile device by your web browser. We may use Cookies to personalise the content that you see on our website. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access the full functionality of the website.

Google Analytics cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site.

Storing Your Personal Data

We will take all steps reasonably necessary to ensure any data is stored securely and in accordance with this privacy policy.

You reserve the right in line with GDPR to request the deletion of your data. If you’d like to request this deletion please send the request to [email protected]

Where you have created a password which enables you to access online profiles, you are responsible for keeping this password confidential. Please do not share a password with anyone.

Unfortunately, the communication of information via the internet is not completely secure. Although we will strive to protect your personal data, we cannot guarantee the security of your data transmitted to our site as this is at your own risk.

Data is stored on an Amazon Server (AWS) within the UK. The data is not transferred to any other servers.

Making Use of Information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for the device you are using
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted
  • To allow you to participate in interactive features of our service, when you choose to do so. For example, opting into receiving push notifications through the application
  • To notify you about important changes to our service

If you are an existing customer and paying for services from us, we will only contact you with information about goods and services if these are similar or preferential to those previously sold to you or you have expressed specific interest.

Disclosure of Your Information

We may be legally required to disclose your information, if this is (a) required by law or other legal process; (b) necessary to assist law or government enforcement officials; (c) necessary to investigate violations of our Legal Terms; (d) necessary to protect us from legal action or claims from third parties; and/or (e) necessary to protect the legal rights, personal/real property, or personal safety of LoyalFree, our users and our employees.

LoyalFree may pass on your registered details (name and email) to the official partner in areas that you expressed a direct interest in (e.g. the local council or business improvement district) for them to inform you about events, competitions and activities in the area. Any communications will include an option to unsubscribe.

We may also disclose your personal information to third parties in the event that we sell or buy any business/assets, in this case we may disclose your personal data to the prospective seller or buyer.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.

Our site may, from time to time, contain links to and from other websites. If you follow a link to any of these websites please note they have their own privacy policies and that we do not accept any responsibility or liability for these policies.

You have the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee to meet our costs in providing you with details.

You reserve the right in line with GDPR to request the deletion of your data. If you’d like to request this deletion please send the request to [email protected]

Changes to Our Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this policy, we may notify you. The communication method we chose is at our sole discretion. We will also change the “Last Updated” date at the beginning of this Privacy Policy.


Questions, comments, electronic communication opt out requests and any other requests regarding this privacy policy are welcomed and should be addressed to [email protected]