Created on 15/06/20
What does the LoyalFree app do?
LoyalFree is a multi award winning place app, designed to boost footfall and sales in town and city centres. App users can save money when they shop local and discover exclusive deals, exciting local events and interactive trails all on their smartphone!
What is a trail on the LoyalFree app?
The LoyalFree app tours & trails feature works by grouping together businesses to make life easier for the app user. For example, a trail could see a group of businesses combined into one easy-to-access place which customers can use to complete their Mother’s Day shopping or discover a Gluten Free trail that promises to help those with dietary requirements dine out safely.
Light Up Leicester Trail
Light Up Leicester, held across Leicester city centre between the 5th and 8th of March 2020, introduced the city to 7 interactive art installations; all of which were ‘connected’ and had an interactive element that viewers could engage with to alter what they saw. See Light Up Leicester in action here.
A digital version of the Light Up Leicester map was created on the LoyalFree app as a trail, allowing users to easily see the description and location for each artwork. App users were asked to scan QR codes at each location on the trail, to be entered into a competition.
With over 8,000 engaged users in Leicester, this was another great way for BID Leicester to promote the app and engage users.
- The trail was viewed 1,682 times on the LoyalFree app
- 1,263 people started the trail
- A total of 1,656 scans were collected across the 4 days the trail was live
The scans were evenly spread across the 7 locations which shows that most app users visited all of the locations on the trail.
Why was this so successful?
The free and family-friendly activity was extremely popular, attracting thousands of visitors over 4 days.The in app competition was an excellent additional incentive. The more locations the users scanned the greater chance they had to win!
Paired with brilliant marketing around the city and exciting prizes, the trail managed to attract hundreds of new app users in one weekend. The QR code was made clearly visible at all sites and the LoyalFree download information was included in all marketing materials.
If you’re interested in using the app in the city then download the app here: www.loyalfree.co.uk/download or by searching for ‘LoyalFree’ on the iOS and Android app stores.
If you’d like to know more about how an app could support your area then please email [email protected] to request more information.