Love Loughborough Team

Created on 15/06/20

What does the LoyalFree app do? LoyalFree is a multi award winning place app, designed to boost footfall and sales in town and city centres. App users can save money when they shop local and discover exclusive deals, exciting local events and interactive trails all on their smartphone! 

The partnership

Love Loughborough BID (Business Improvement District) were the first town to partner with LoyalFree back in 2017 and they have enjoyed an amazing reception from local businesses and users, offering multiple benefits that digitalise the experience in Loughborough.

Love Loughborough had an existing discount card in the town and although it was well circulated and known as a brand, visitors did not know what offers were available and business owners didn’t understand how well the deals were working for them. LoyalFree were able to offer an app that is easy to use for both app users and businesses with the capability of creating a buzz around the town by offering amazing deals, fun events and exciting trails which could all be found in one place. The app also gave an option unavailable with the card – digital loyalty stamps, which can be collected on smartphones from multiple businesses. 

“The app is able to promote everything in our town; offers, events and even digital trails. Everything is simple to set up and a fraction of the admin of our previous loyalty solution.

I recommend any BID adds this project to their plan.” Lisa Brown, BID Manager at Love Loughborough. 

By linking the information directly from the app to the BID website LoyalFree has also been able to create an up to date directory of offers for the public to access. Furthermore, through co-branding within the app Love Loughborough are able to keep the offering in line with their own well-known BID brand, but the public still have flexibility to use the app across the country by changing their location. 

Love Loughborough and the town’s businesses now have access to data on how well their offers are working and which events and trails the public are most interested in. By combining live data on app downloads and usage alongside other data sources, the BID can make conclusions which help with future planning in the town.    

“We have seen a dramatic increase of 14.15% in footfall at our farmers market thanks to LoyalFree…The businesses and customers both love it…it has been more successful than we ever imagined!” Lisa Brown, BID Manager at Love Loughborough.

See testimonials from other BIDs here

LoyalFree was also the first digital loyalty scheme to include market traders, opening digital marketing up to a whole new set of businesses. Lez Cope-Newman, Chair of Love Loughborough said “We are very excited to be the first UK BID to extend our digital loyalty App out to market traders’.

The results speak for themselves….

There are currently over 10,000 LoyalFree app users in Loughborough (circa 15% of the town’s population) and they are extremely busy using the app to redeem over 21,000 rewards! 

LoyalFree promotes over 200 Loughborough Businesses on the app from butchers to barbers and restaurants to retailers. 

The best trails in Loughborough

It’s not just the deals that Loughborough users are interested in – their town trails have received over nearly 9,000 interactions! The tours & trails feature works by grouping together businesses to make life easier. For example, a trail could see a group of businesses combined into one easy-to-access place which customers can use to complete their Mother’s Day shopping or discover a Gluten Free trail that promises to help those with dietary requirements dine out safely. Loughborough were the first LoyalFree location to launch trails in March of 2019.

Particular trails which have attracted attention in the town include Dog Friendly Loughborough and the Active & Fun Trail. Dog Friendly Loughborough was the first to launch, featuring many shops, cafes and other locations who will welcome your pooch. Featuring 18 locations it makes it easy for dog owners to still enjoy all the town has to offer. The Active & Fun trail is perfect for those planning a day out or looking for an exciting experience in the area. 

If you’re interested in using the app in the town then download the app here: or by searching for ‘LoyalFree’ on the iOS and Android app stores.

If you’d like to know more about how an app could support your area then please visit and email [email protected] if you’d like to request more information.  

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