Beautiful Pubs Marketplace Case Study

Created on 05/02/21

Popular hospitality company in Leicester makes over £1,000 of sales in a week on the new LoyalFree Marketplace

What is the LoyalFree Marketplace?

The LoyalFree Marketplace allows independent businesses to list their products and sell online, without having to build their own ecommerce website. Products, experiences and gift cards can be purchased from the best shops in the UK. Launched as a platform to support businesses during the covid-19 pandemic, the brand new site allows the public to shop and support independents safely from anywhere in the UK. The Marketplace was offered to all BID Leicester levy payers as an alternative to their usual sales streams, restricted by the UK lockdowns.

The Beautiful Pubs Collective joined the LoyalFree Marketplace in May 2020. This digital solution allowed them to quickly and easily set up an online sales presence, without paying for or managing their own site.

Already in a partnership with BID Leicester, LoyalFree currently provides a successful place promotion app for the City which showcases offers, trails, events and more. 

The Beautiful Pubs Collective made over £1,000 in sales in just their first week of launching their Supper Club, a finish at home restaurant quality Greek Banquet experience available for delivery or collection. In January 2021 they introduced new products including their #BrunchClub and #RoastClub which were extremely well received, generating over £1,500 in sales in just 3 weeks! Their #BrunchClub Breakfast Boule was the January 2021 best seller of the month across the whole site! 

Sam Hagger, Founder of The Beautiful Pubs Collective which operates some of Leicestershire’s favourite Pubs & Restaurants said: ‘‘We were extremely impressed with LoyalFree’s turnkey solution to allow our traditionally offline business to sell online quickly and efficiently’’. Adapting innovatively to the restrictions enabled the business to continue to reach their loyal and local customers, through new digital solutions. He added: ‘‘We were registered with LoyalFree, the integrated Stripe merchant service & received our first order in just under two hours!’’

The reactive nature of LoyalFree has supported thousands of businesses during the difficult restrictions and the Marketplace has been a lifeline for independents. All businesses need to do is set up an online account, connect to Stripe and add their products. This creates their own online shop within the LoyalFree Marketplace, giving them a unique and distinct link to share with their followers. 

You can check out more success stories here. 

Check out the LoyalFree Marketplace here.

If you’d like to know more about how the app and Marketplace could support your area then click here or email [email protected] if you’d like to request more information. 

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