Keighley launches new high street app to promote local spend at businesses in the district

Written by Jem Ardolino Topics: App User, BID, Blog

Discover Keighley has launched a new partnership with multi award winning app LoyalFree, as
part of the areas recovery plan from Covid-19. Keighley is the newest area in the UK to launch
the LoyalFree app, a place promotion app designed to boost footfall and sales in the town by
encouraging consumers to shop local and explore their local high street.
Currently live in 65 towns and cities across the UK, LoyalFree is an innovative digital platform
which showcases vital area information for locals and visitors including a local guide, exclusive
deals and loyalty schemes, fun local events and interesting trails. Businesses will benefit from
advertising opportunities, customer insights and social media support and the dynamic app
allows users to benefit from using just one app across the UK – so they can tap into the local
area wherever they are!

Discover Keighley is a business focused initiative working to create the best environment for
local business to succeed. Encompassing hundreds of businesses within the town centre, the
benefits of the app will be available to all those businesses.

A spokesperson for Discover Keighley states: ‘‘We are excited to offer this digital platform to our
businesses at this critical time. We hope it will encourage more people to support the local high
street and look forward to adding more exciting content soon.’’

LoyalFree’s digital trails are one way app users can explore the area’s history, hidden gems and
best independents. There are already some exciting trails live on the app including the Pubs in
Keighley, Hair & Beauty and Home Improvements Trails. Plus, keep an eye out for more trails
and interactive experiences added to the app next year!

Sophie Hainsworth, co-founder of LoyalFree, said: ‘‘We are delighted to be launching in
Keighley after seeing the success of the partnership in local towns and cities including Ilkley,
Bradford and Halifax. We are excited to be able to offer local businesses a way to expand their
digital presence and encourage locals to return to the highstreet.’’

Download the app before the end of January and you can be in with a chance of winning a £200
in vouchers for some of the best independent businesses in the Keighley town centre. The in-
app competition can be entered with just one click every day for even more chances to win!

You can download the LoyalFree app for free here: or search ‘LoyalFree’ on the iOS and Google play store.  

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