New BID Leicester Partnership Two young entrepreneurs from Leicester have launched an exciting new partnership designed to boost high street footfall in their own home city. DMU graduate Jason Nesbitt and Loughborough High School alumni Sophie Hainsworth – founders of multi-award winning phone app LoyalFree – have teamed up with BID Leicester following an immensely[…]
What was the problem? The existing discount card created by Love Loughborough in their first term (Loughborough BID) was well received, with thousands in circulation throughout the area. But several limitations became apparent as time passed and technology progressed. Given that 57% of consumers want to engage with their loyalty programs via mobile devices (CMO, Adobe, 2017) and[…]
The recent decision of Tesco to cut some of its Clubcard rewards led to a BBC article asking ‘are the days of loyalty cards numbered?’ The BBC Business piece claims experts believe the move is part of a wider change in a movement away from physical loyalty cards, but that the backlash against Tesco’s move proves shoppers[…]
It is a long known fact that Loyalty Schemes are proven to work considering 81% of consumers are more likely to continue doing business with brands that offer loyalty programs (Bond). However – with changing consumer preferences one cannot ignore the desire for the schemes to integrate with mobile. After all, we now use our[…]
Last week East Midlands based LoyalFree won runner up at the 2017 NatWest Great British Entrepreneur Awards in the Start Up Entrepreneur of the Year award. LoyalFree beat off some tough competition with over 1000 businesses entering the awards nationally across the wide range of categories. The Birmingham awards took place on Thursday 16th November at the Egbaston Stadium presented by Oli Barrett with co-host[…]
On Monday 20th November, 155 Bishopsgate London played host to the GBEA Scale Up Conference, opened by Oli Barratt as a follow up event to the well established Natwest Great British Entrepreneur Awards. We were thoroughly delighted to be awarded runner-up in the prestigious awards within the Start-Up Entrepreneur category last week and the conference was a[…]
Why do you need a Google Business profile? Having a Google business profile is crucial to the success of your business these days. It takes minutes to setup and has the following incredible benefits: The business will appear on Google maps People can add 5 star reviews to the business and allow it to become[…]
