Loughborough BID launch hugely successful digital loyalty partnership with LoyalFree

Written by Soph Topics: Blog

What was the problem? The existing discount card created by Love Loughborough in their first term (Loughborough BID) was well received, with thousands in circulation throughout the area. But several limitations became apparent as time passed and technology progressed. Given that 57% of consumers want to engage with their loyalty programs via mobile devices (CMO, Adobe, 2017) and[…]


Has Tesco’s change confirmed apps will replace loyalty cards?

Written by Soph Topics: Blog

The recent decision of Tesco to cut some of its Clubcard rewards led to a BBC article asking ‘are the days of loyalty cards numbered?’ The BBC Business piece claims experts believe the move is part of a wider change in a movement away from physical loyalty cards, but that the backlash against Tesco’s move proves shoppers[…]


LoyalFree Win Runner Up at NatWest Great British Entrepreneur Awards

Written by Soph Topics: Blog

Last week East Midlands based LoyalFree won runner up at the 2017 NatWest Great British Entrepreneur Awards in the Start Up Entrepreneur of the Year award. LoyalFree beat off some tough competition with over 1000 businesses entering the awards nationally across the wide range of categories. The Birmingham awards took place on Thursday 16th November at the Egbaston Stadium presented by Oli Barrett with co-host[…]


Top 5 Takeaways From The #GBEAScale Conference

Written by Soph Topics: Blog

On Monday 20th November, 155 Bishopsgate London played host to the GBEA Scale Up Conference, opened by Oli Barratt as a follow up event to the well established Natwest Great British Entrepreneur Awards.  We were thoroughly delighted to be awarded runner-up in the prestigious awards within the Start-Up Entrepreneur category last week and the conference was a[…]


Market launches discount loyalty app LoyalFree

Written by Soph Topics: Blog

On Wednesday 11th October, Loughborough’s Farmers Market became the first ever UK market to launch a digital discount and loyalty card scheme. The scheme was be launched at the specialty market which showcases a range of local organic food and drink on the second Wednesday of every month in Loughborough Market Place. This article is based on[…]