Market launches discount loyalty app LoyalFree

Written by Jason Nesbitt Topics: App User, BID, Blog

On Wednesday 11th October, Loughborough’s Farmers Market became the first ever UK market to launch a digital discount and loyalty card scheme. The scheme was be launched at the specialty market which showcases a range of local organic food and drink on the second Wednesday of every month in Loughborough Market Place.

This article is based on a piece originally published in the Loughborough Echo.

Following this pilot, Love Loughborough aims to then launch the concept at the wider retail market which is held in the town on Thursdays and Saturdays. This award-winning market has been part of the town’s history for almost 800 years and sells an eclectic range of products.

Bringing a digital loyalty solution to the market traders is a Love Loughborough BID initiative which has come out of their newly established strategic partnership with LoyalFree, a phone app which now hosts all of the Love Loughborough business deals, previously available via the Love Loughborough Card Scheme.


Lisa Brown, BID Manager, said “Market traders are an integral part of our BID initiatives and working with LoyalFree has allowed us to expand our Love Loughborough deals to the entire community, which crucially includes the market traders. The App gives customers quick and easy access to current offers and discounts without having to look at the website before shopping ”

Sophie Hainsworth of LoyalFree adds “LoyalFree was designed with market traders in mind. Our solution is easy to use and requires no technology which makes it accessible to any type of business. We are really excited to work with the BID and to put Loughborough on the map of UK firsts.”


Tim Brown of The Melton Cheeseboard, a Farmers Market Trader, said “Loughborough Farmers’ Market is the best place to buy quality fresh, local and seasonal food, whilst also  shopping local and keeping our High Street alive. This new digital App will not only promote our market and our products, but will also drive footfall into Loughborough”

Lez Cope-Newman, Chair of Love Loughborough said “We are very excited to be the first UK Bid to extend our digital loyalty App out to market traders and are looking forward to extending the scheme out to the award-winning retail market’


Nita Beeson, Markets & Fairs Manager at Charnwood Borough Council said ‘The farmers’ market relies on its loyal customers, with their dedication and passion for quality local fresh produce. This exciting and innovative loyalty scheme will help promote and develop our farmers’ market to widen its customer base and encourage more visitors to enjoy the unique shopping experience and develop that special relationship between producer and customer’

To enjoy all the Love Loughborough deals, including new ones at the market, download the LoyalFree app now at 

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