Simon Walters, Strategic Director for Communities and Environment at City of Lincoln Council said:
We launched our citywide free WiFi service in the Autumn of 2018 and feedback from users so far has been very positive.
This is an age of always being connected, whether it is to shop, socialise or sightsee as you enjoy spending time in the city.
Working together with Lincoln BIG to launch their LoyalFree App is the logical next step to provide the ultimate retail experience for visitors to the city, and we’re sure that it will be a huge hit with shoppers.
The LoyalFree App (which can be downloaded from the App Store by Apple iphone users or from Google Play for those with an Android phone) is the brainchild of entrepreneurs Sophie Hainsworth and Jason Nesbitt.
The duo devised LoyalFree two years ago, from a coffee shop in Edinburgh, with the intention of boosting trade for businesses across the UK and they have seen incredible growth. Lincoln BIG is Jason and Sophie’s 12th UK partnership.
The new partnership means that BID members will benefit from advertising in the local area, customer insights and social media support. A local guide will also help visitors with vital tourism information while an events section will showcase activities in the area.
BID members already on board include Bells Tea Shop, Lincoln Cathedral, Bailgate Deli and Debenhams.
Lincoln Waterside Shopping Manager Dean Cross said Lincoln BIG’s decision to invest in the LoyalFree App is a good move.
This is a fantastic initiative designed to support Lincoln’s retailers and we hope it’s a great success.
We know that trading conditions are challenging but by pulling together and working collaboratively to make Lincoln’s city centre as attractive to people as possible we will all benefit. It’s great to see details of special offers, deals and city events, including the Waterside’s full calendar of activities, in one easy to use free app.
The launch of the App (which has already been taken-up by many other Business Improvement Districts BIDS across the country, follows hot on the heels of Lincoln BIG, teaming-up with the City of Lincoln Council and sponsor Lincolnshire Co-op to put a “gumbuster” to work on the city’s streets.
This has been complemented with the issue of “No Chewy On My Shoey” chewing gum disposal papers to shops, pubs and restaurants. The launch resulted in print, web, radio and television coverage.
But Lincoln BIG isn’t stopping there – and it promises much more to come in a busy year leading-up to its five-year reballot in Oct/November. Levy payers will soon be encouraged to tap into the BID’s much appreciated Lincoln in Boom scheme.
It allows businesses to invest in subsidised floral arrangements, while Lincoln BIG does its bit by also paying for larger floral displays around the city.
If you are a resident or visitor to the area, then click here to download the app for free and start saving money at local businesses: www.loyalfree.co.uk/download
If you are a Lincoln BID member please email [email protected] for details of how you can get involved in the scheme.
For further press enquiries please contact LoyalFree by emailing [email protected] or calling 0116 430 0190.