Rochdale launches new app to promote local spend at businesses in the town

Written by Jena Dickson Topics: App User, BID, Blog

Rochdale Business Improvement District (BID) has launched a new partnership with multi award winning app LoyalFree, as part of the towns recovery plan from Covid-19. LoyalFree is a place promotion app designed to boost footfall and sales in the town by encouraging consumers to shop local safely.

LoyalFree is an innovative place promotion app which showcases vital area information for locals and visitors including a local guide, exclusive deals and loyalty schemes, fun local events and interesting trails. BID members will benefit from advertising opportunities, customer insights and social media support. The dynamic app allows users to benefit from using just one app across the UK.

Rochdale BID is an independent, not for profit, business-led initiative working to create the environment for businesses in Rochdale to succeed. Encompassing over 200 businesses within the town centre, the benefits of the app will be available to those businesses. Local businesses already signed up include Bombay Brew,  Heavenly Desserts, Select Fashion, Browns Family Jewellers, United Carpets and Beds and DCM Menswear.

Paul Ambrose, Rochdale BID Manager, said: ‘‘The LoyalFree app provides Rochdale Town Centre with a great digital platform to showcase all the amazing businesses here. There is so much on offer in the town and it’s amazing to be able to present that to locals and visitors through an app.’’

LoyalFree’s digital trails are one way app users can explore the town’s history, hidden gems and best independents. There are already some exciting trails live on the app including the Food and Delivery Trail, Blue Plaque Trail, Parks and Garden Walks, Mural Trail  and the Rochdale 360 Trail, a virtual tour showcasing the businesses and sites of interest in Rochdale Town Centre.

Sophie Hainsworth, co-founder of LoyalFree, said: ‘‘We are delighted to be working with Rochdale BID during this recovery period and have seen a brilliant uptake from businesses already. It’s more vital than ever for digital solutions to support the high street experience.’’

You can download the LoyalFree app for free here: www.loyalfree.co.uk/download or search ‘LoyalFree’ on the iOS and Google play store.

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