Lancaster welcomes new high street app to encourage locals and visitors to support the struggling high street

Written by Heather Topics: App User, BID, Blog

Lancaster Business Improvement District (BID) has launched a new partnership with multi award winning app LoyalFree, as part of their mission to support the commercial wellbeing of Lancaster’s high street. 

LoyalFree is an innovative place promotion app which showcases vital area information for locals and visitors including a local guide, exclusive deals and loyalty schemes, fun local events and interesting trails. The free-to-download app is designed to boost footfall and sales in the city by encouraging consumers to shop local safely.  

Lancaster BID is an independent, business-led initiative working to create the environment for businesses in Lancaster to succeed. Encompassing over 350 businesses within the city, BID members will benefit from advertising opportunities, customer insights and social media support. Local businesses already signed up include Silver Tree Jewellery, Clarks and Buccelli’s!    

Tony Johnson, Lancaster BID Manager, said: ‘‘We are excited to partner with LoyalFree to be able to provide a unique digital experience in our city. Many businesses are already making the most out of the platform and we look forward to businesses, locals and visitors enjoying all the features the LoyalFree app has to offer.’’

LoyalFree’s digital trails are one way app users can explore the city’s history, hidden gems and best independents! There are already some exciting trails live on the app including the Lancaster Ale Trail and Lancaster City Trail, which showcases the top sights of this vibrant city. Keep your eyes peeled for more trials being added very soon plus, interactive experiences in the city through the app. 

Sophie Hainsworth, co-founder of LoyalFree, said: ‘‘We are delighted to be working with Lancaster BID and expanding our digital platform to more businesses across the UK. It is more vital than ever for digital solutions to support the high street experience and we are pleased so many local businesses are already eager to join!’’

Download the app before the 31st October and you can be in with a chance of winning one of two £100 local shopping vouchers. The in app competition can be entered with just one click every day for even more chances to win! 

If you’re a BID levy payer in Lancaster please email [email protected] for details of how you can get involved in the scheme.

You can download the LoyalFree app for free here: or search ‘LoyalFree’ on the iOS and Google play store.  

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