Place promotion app Co-Founder appointed onto The High Streets Task Force

Written by Soph Topics: BID, Blog

Sophie Hainsworth, Co-Founder of multi award winning high street app LoyalFree, has been appointed by the High Streets Task Force to help communities and local government transform their high streets. She will join over 150 experienced professionals to work with towns in England over the next four years.

The High Streets Task Force is an alliance of place making experts that provides encouragement, tools and skills to help communities and local government transform their high streets. The Task Force was commissioned by the government in 2019 as part of its Plan for the High Street and has been set-up to strengthen local leadership in high streets and town centres in England. It does this by providing information, advice, training, knowledge and data – helping people to make a positive difference to their local communities. 

The High Streets Task Force appoints recognised experts to support local authorities, helping to solve complex, interdisciplinary issues, and bringing expertise to entrenched problems and new challenges. High Streets Task Force Experts advise on a range of issues, including planning, urban design, placemaking, landscape architecture, resilience, transport, valuation, asset management, investment, governance, data and analytics, place management and leadership. 

Sophie Hainsworth of LoyalFree has been appointed as a High Street Task Force Facilitator. Facilitators are experienced in assisting training and other delivery that focuses on collaborative development and placemaking. Facilitators will support Experts in their work with place leaders, principally in the delivery of workshops with local authorities and communities. 

In 2016 Sophie Co-Founded the LoyalFree app which supports high street businesses by providing a platform for digital loyalty, tourism information and interactive tours and trails. Already in over 25 towns and cities across the UK, LoyalFree continues to expand and to support the high street through this turbulent time. Alongside the place promotion app, a new LoyalFree marketplace has brought a commission free e-commerce platform to independent businesses to aid in the economic recovery from Covid-19. 

Sophie commented, “I am absolutely thrilled to join the High Street Tasks Force. This comes at a crucial time when digital is at the forefront of the high street recovery and sharing best practice across place management will be incredibly beneficial. I am really looking forward to being part of this national effort and supporting local authorities and communities to transform their high streets.”

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