The Future of Customer Loyalty is Digital – Are You Ready?

Written by Soph Topics: Blog

Customer loyalty programmes have historically improved relationships between brands and consumers by offering benefits to customers and brands alike. For customers the incentive of free or discounted products and feeling valued. For businesses the offer of repeat custom, increased sales and a healthier bottom line.

But fast forward a couple of years – will we still be carrying paper cards in our wallets? In a world where we can now pay in shops at the touch of a phone or tap of a watch, loyalty programmes must embrace technology in order to survive. It is not the case that all brands must adopt complex technology themselves, but you must make it available for customers who increasingly use their smartphone as a portal to their world. LoyalFree can help you be ready to make the most of this technology shift.

What are the benefits of a digital loyalty programme?

  • The customer experience is more convenient because points can be collected at various brands within one app
  • Paper loyalty cards no longer get lost or binned; also saving on the costs of having these printed
  • Increased visibility to new customers using the app at a much lower cost than traditional advertising
  • Tracking customer analytics provide useful insights about your most valuable customers

So how can LoyalFree help me? 

The LoyalFree mobile phone app lists local independant businesses with their own profile and custom offer. It is a low cost platform currently operating in Leicestershire which requires minimum technology input from brands. All the marketing materials will be provided to you and you will gain from extensive promotion on social media and via email marketing to our rapidly growing user base of hundreds.

What should I do next? 

Are you a business in Leicestershire ready to increase profits? Then get in touch with LoyalFree today on 0116 4300190 or by emailing hello@loyalfree.co.uk and we will arrange to visit you.

Special discount trial rates are available during February 2017. What are you waiting for?

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