New Digital Loyalty App is launched for Loughborough

Written by Soph Topics: Blog logo2

Love Loughborough BID are excited to announce the launch of a co-branded digital app for local businesses in partnership with local entrepreneurs, Sophie & Jason of LoyalFree.

LoyalFree is a mobile phone app loyalty scheme which is used to collect rewards at local independent and national businesses, allowing businesses to gain from customer analytics and

brand exposure. The App will attract residents, visitors and students to Loughborough town centre through business offers, rewards and incentives.

The current Love Loughborough Loyalty Card has been hugely successful but has its limitations on accessing information on who and where the offers are redeemed. Love Loughborough recognized that there is still a demand for the existing flash card, as not all customers are ready for a digital replacement, so the app will be run in conjunction with the card enabling customers to choose which method of redemption they prefer.

All Love Loughborough BID businesses will be offered 1 year’s free advertising and usage on the app and will also receive monthly analytic reports on how effective their offers are and gain knowledge about their loyal customers. The App will run in tandem with the existing loyalty card, so they can still be used, but offer a simple digital option for customers. Customers will be able to show the app or the card in store to redeem their offer.

Love Loughborough businesses who sign up to the scheme will benefit from free advertising to over 12,000 locals on the app and promotion of their brand across social media. There will also be the option to run a ‘loyalty stamps’ offer at no extra cost. They will receive custom analytics reports, click throughs to their website and social media platforms and an increased awareness to passing trade from other neighboring areas.

Businesses already on the Love Loughborough Loyalty Card Scheme will automatically be upgraded to the digital app and will be contacted directly by the team to ensure their offers and rewards are still active.

Lisa Brown, Love Loughborough BID Manager said ‘Through working in partnership with LoyalFree, Love Loughborough is able to promote a co-branded campaign which will support Loughborough BID businesses across a variety of sectors. It will allow businesses to gain understanding of their customers and use the information for targeted marketing and promotion. Love Loughborough and LoyalFree can offer free business support to help BID businesses achieve this through social media and digital training.

Lez Cope Newman, Chair of Love Loughborough BID said ‘We are very excited about the new opportunities this will bring to Loughborough and the development of the businesses who operate here. We will also be first town who can offer a digital loyalty solution for market traders, enabling customers to redeem offers and discounts from traders of Loughborough’s award-winning market’

Jason Nesbitt, LoyalFree said ‘Customers today have access to an unlimited amount of information online making them less brand loyal in certain industries. But research shows they still actively respond to and desire being valued and rewarded. A recent study shows that the average person touches their phone 2,617 times a day. Connecting with your customer now requires their mobile device to be an integral part of the relationship you forge with them. Bringing your loyalty programme into the mobile age ensures capturing, and keeping, your best customers’.

Please see what Love Loughborough are up to by visiting www.loveloughborough.co.uk

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