The Future of Loyalty is Mobile

Written by Jason Nesbitt Topics: App User, BID, Blog

It is a long known fact that Loyalty Schemes are proven to work considering 81% of consumers are more likely to continue doing business with brands that offer loyalty programs (Bond).

However – with changing consumer preferences one cannot ignore the desire for the schemes to integrate with mobile. After all, we now use our phones for everything – from buying coffee to finding our lifelong partners – so why are loyalty schemes still on paper?

Take a look at these mind blowing statistics:

  • 85% of loyalty program members prefer interacting with their favourite loyalty program online (Collinson Latitude)
  • 69% of adults are more likely to use their loyalty card if it’s on their phone (Urban Airship)
  • 94% of customers indicated that they would use mobile wallets more often if they were able to earn and redeem loyalty rewards through the platform (Points)
  • 73% of smartphone users are very interested or somewhat interested in saving loyalty cards to their smartphones (Vibes)

Perhaps the most poignant statistic is that 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4 billion in 2015 (Juniper).

With the above in mind, is your business or town centre considering loyalty schemes using cards? If so, we think it’s time for a rethink! Our innovative app based solution can meet the current and future needs of businesses and consumers alike. Find out more by clicking here or by emailing us today on [email protected]

Posted on

Leave a Reply