Leicester based entrepreneurs LoyalFree bring home 2 more awards

Written by Jason Nesbitt Topics: BID, Blog

Leicester based entrepreneurs LoyalFree bring home 2 more awards

Two young entrepreneurs from Leicester have brought home 2 prestigious awards in Leicester this week, for their unique approach to digital customer loyalty.

Sophie Hainsworth and Jason Nesbitt won two awards for their company LoyalFree, an entirely self-funded project which is rapidly gaining traction across the UK. LoyalFree won the ‘Business Improvement Through Technology’ category at the East Midlands Chamber Awards, whilst Co-Founder Sophie was crowned ‘Entrepreneur of the Year’ at the Leicester Mercury Women in Business Awards this week.


Sophie Hainsworth, Co-Founder of LoyalFree, said:

It is such an honour to receive formal recognition for our hard work supporting the local high streets with digital technology. This comes at an incredibly exciting time for LoyalFree as we expand our business into London and look for staff to join our team.


Gillian Hunter, Manager of LATi, commented Sophie’s award was:

Fabulous recognition of remarkable entrepreneurship.

Jennifer Thomas, Development Manager at the Federation of Small Businesses (FSB) also commented on the company’s win saying:

I am so pleased to see a very well deserving local small business recognised again for their great work, it’s all paying dividends now.

The company itself is an exciting new venture which is designed to boost high street footfall for businesses in towns and cities throughout the UK. The past 12 months have been an exciting time for the company, seeing them launch in 12 places and hit the front pages of the newspapers.


The entirely self-funded project is an innovative digital loyalty scheme which helps businesses attract new customers via a profile showcasing their offers, reviews, images and more. It pulls together all the vital tourism information for an area, allowing users to benefit from using just one app for the whole of the UK.

LoyalFree has seen massive growth since it was first launched from a coffee table in Edinburgh more than 18 months ago, and in that time the pair have helped more than 600 individual businesses with their digital presence.


The two have recently joined expanded their work and now work with 10 Business Improvement Districts and Councils across the UK. Lisa Brown, Love Loughborough Manager commented:

As the first BID to join up with LoyalFree we are so proud to see their rapid growth across the U.K. We look forward to even more successes from the impressive pair.

For further press enquiries please contact LoyalFree by emailing [email protected] or calling 0116 430 0190.

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