Dynamic duo scoop double honours in national award ceremony

Written by Soph Topics: Blog

Dynamic duo scoop double honours in national award ceremony Two young entrepreneurs from Leicester have beaten the odds to scoop multiple honours in a national award ceremony for their unique approach to ensuring digital customer loyalty. Sophie Hainsworth and Jason Nesbitt won two awards at the Retail Systems Awards 2018 for their company LoyalFree, an[…]

The LoyalFree team at the Laurel and Hardy Statue in Ulverston.
Photo: LoyalFree

App and running in Ulverston

Written by Soph Topics: Blog

LoyalFree Launches in Ulverson Shoppers in Ulverston will now be able to earn loyalty points at their favourite cafes or get money off clothes + more now that the LoyalFree scheme is launched. Earlier this year the Ulverston Business Improvement District (BID) hinted it was working to bring a loyalty scheme to incentivise shopping in the[…]


LoyalFree Launches Local Guide

Written by Soph Topics: Blog

LoyalFree Launches Local Guide Love Loughborough’s partnership with app developers LoyalFree has enabled Loughborough to be LoyalFree’s first town to link a local guide, within the actual loyalty app. The new development, the ‘Local Guide’ is now up and running for those using the app in Loughborough. The guide provides a mass of information on[…]


LoyalFree EAP partnership

Written by Soph Topics: Blog

LoyalFree EAP partnership LoyalFree and East African Playgrounds have joined forces to give children their childhoods back through play. Providing opportunities to engage their customers with the cause, volunteering at events and shouting about our work, we’re proud to be working with them over the next year. LoyalFree is the number one loyalty app for[…]


Local entrepreneurs join forces with BID Leicester to boost the city’s digital footprint

Written by Soph Topics: Blog

New BID Leicester Partnership Two young entrepreneurs from Leicester have launched an exciting new partnership designed to boost high street footfall in their own home city. DMU graduate Jason Nesbitt and Loughborough High School alumni Sophie Hainsworth – founders of multi-award winning phone app LoyalFree – have teamed up with BID Leicester following an immensely[…]


Loughborough BID launch hugely successful digital loyalty partnership with LoyalFree

Written by Soph Topics: Blog

What was the problem? The existing discount card created by Love Loughborough in their first term (Loughborough BID) was well received, with thousands in circulation throughout the area. But several limitations became apparent as time passed and technology progressed. Given that 57% of consumers want to engage with their loyalty programs via mobile devices (CMO, Adobe, 2017) and[…]


Has Tesco’s change confirmed apps will replace loyalty cards?

Written by Soph Topics: Blog

The recent decision of Tesco to cut some of its Clubcard rewards led to a BBC article asking ‘are the days of loyalty cards numbered?’ The BBC Business piece claims experts believe the move is part of a wider change in a movement away from physical loyalty cards, but that the backlash against Tesco’s move proves shoppers[…]